Sales Foundations starts with an in-depth look at the theory and fundamentals of how, why and when sales operates.  Understanding these fundamentals helps to explain why some sales strategies work in certain situations and not in others.

Brian has a unique talent for identifying the initial messaging, scripts, emails, demonstrations, etc. that will secure those first, hard-to-get customers.

He built out the messaging, emails, phone scripts and demonstration scripts which we used to gain our first 20+ customers and led us to our VC funding of $5,000,000+. I’d recommend any business that needs to figure out their initial plan, or that needs a refresh on their current plan, to work with Brian.

- Anthony Venus


Hi, I’m Brian. I have over 25 years of senior sales experience and have held sales leadership roles at early stage companies that were acquired by Thomson Reuters, Hewlett Packard, Business Week, Quadient and Yellow Media.

I'm currently a Mentor-in-Residence at Techstars Boston where I specialize in helping companies develop a sales process. I developed the Agile Sales Method™ which assists company founders and executives evaluate, build and measure the best path to market for their company’s products, services and culture. In addition, I am co-founder of Sales Hunters, a sales recruiting firm based in Boston.